Personal Branding

The idea of personal branding is unusual for most people, but in this era, knowing about it and use it correctly can bring many benefits, helping to achieve our career goals. First, we would start describing from general to specific, what means a brand? A brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity or even the message communicated.

Branding is the process of giving a meaning to specific organization company, products or services by creating and shaping a brand in costumers minds. It is a strategy designed by organizations to help people to quickly identify and experience their brand, and give them a reason to choose their products over the competitions by clarifying what this particular brand is and is not.

Having this knowledge about what is a Brand, we can move into what is called Personal Branding is everything related to a person, how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling story, and how it reflects your conduct, behavior, spoken, and unspoken words, and attitudes. Used to differentiate yourself from other people. In a few words, its whats makes you special and different from the rest of the persons.

What we can get from personal brand, the most important is the experience, is your opportunity to learn more about yourself, so you can make decisions, change your mind if something is not aligned and plans that maximize your university experience. It will also help you position yourself, so you can reach your goals.

Professionally, your Personal Brand is the image that people see of you. It can be a combination of how they look at you in real life, how media portrays you, and the impression that people gain from the information about you available online, so you have all the tools to get what you want in an easy way. Everybody has the same possibilities and the same chances to be successful as they want, time to stand out our qualities, skills, experiences, preferences, to market ourselves to companies.

References:

Influencer Marketing Hub.  What is Pesonal Branding. May 16 th, 2019. [online] https://influencermarketinghub.com/what-is-personal-branding/

Marion. The Branding Journal. What is branding? [online]. https://www.thebrandingjournal.com/2015/10/what-is-branding-definition/
http://www.businessdictionary.com/definition/brand.html